Project Description

Featured Case Study – Sell Side Advisory

Deep Rock Water Co.


SDR’s Process Maximizes Value

Deep Rock Water Co. produces and distributes bottled water products, water coolers, water filtration and purification systems, and a variety of other sundry products to business and consumer customers in the Rocky Mountain region. After the sale of the company in 2004, Deep Rock faced a hardship with years of decreasing revenues, leadership changes and a declining market.

In 2010, SDR principal, Andy Limes, joined a Deep Rock Water board, appointed to help build value for the company. Within a year the board and company re-established the sales and marketing efforts, increased awareness of other product lines, and restructured the Finance/Accounting business unit. In addition, as a part of the board’s initiative, the SDR team executed a sell-side process that resulted in the successful sale of Deep Rock Water Co. to a strategic buyer.

SDR Ventures served as Deep Rock’s financial advisor, providing valuation consulting and transaction advisory services throughout the sale process. SDR worked to develop Deep Rock’s sale strategy, communicated with potential buyers and ultimately worked to negotiate equitable terms with DS Waters in a sale process that was consummated in less than 120 days.