SDR Ventures Facilitates Pet Industry Transaction – Felines, Inc Acquired by Pioneer Pet Products, LLC
SDR Ventures, a Colorado-based investment-banking firm, recently announced the sale of Felines, Inc. dba Sticky Paws. SDR’s pet industry expert, Carol Frank, served as sell-side advisor through the transaction process.
Founded in 1996, Sticky Paws produces pet products in the cat behavior modification category. Sticky Paws patented and patent-pending products are the only effective and viable alternative to the process of de-clawing.
Bonnie Pemberton, Owner and President of Sticky Paws reflected her enthusiasm for Sticky Paws’ future with the Pioneer Pet. “I believe Pioneer Pet Products will be good stewards for my product. John Lipscomb’s wife is a renowned cat behaviorist and longtime supporter of Sticky Paws, so I believe its continuation in the market place will be secured for years to come.
“Carol Frank is an investment banker with integrity, pet industry knowledge, and complete focus. In the current economic climate, her tireless energy and professional dedication was essential, and during the sale of my company, she never gave less than 100%.”
Acquiring Felines, Inc. is Pioneer Pet Products, a highly respected cat, dog, and aquatic pet product manufacturer, headquartered in Cedarburg, WI. Pioneer Pet Products manufactures their products in-house in both the U.S. and China, and distributes them across the country.
According to John Lipscomb, Owner of Pioneer Pet Products, “Sticky Paws was both a strategic and tactical purchase for Pioneer Pet Products. The Sticky Paws trade names, the products and the customer base all fit with the Pioneer business model and profitability expectations. SDR Ventures saw the opportunity for Pioneer, presented the opportunity and helped resolve obstacles during the acquisition.