When it comes to securing introductions for business engagement opportunities, quality referrals continue to be a compelling tool in getting one’s foot in the door. While the power of a business referral has been demonstrated time after time, a common deterrent business professionals often face in the referral identification process is measuring quality.
A recent article in Entrepreneur shares three effective ways business professionals can better assess the degree of their referral quality. According to the author, paying close attention to the referrer’s relationship strength with the contact, the referrer’s track record in successfully connecting sources, and their depth of knowledge regarding both your and the contact’s businesses will serve well in evaluating the quality of a referral. While it may be only a launching point, the value from incorporating practices to better identify quality referrals amongst an ever expanding quantity base is apparent, especially in today’s increasingly digital networking culture.
To read the full article in Entrepreneur, click here.