Featured Consumer Products Case Study
Unique Deal Structure Creates Win-Win Scenario for CEO
Founded in 1970 in Carpinteria, California as a fresh-cut flower producer, Hollandia Produce evolved over the past 45 years into a prominent rooted-greens producer with several highly specialized, hydroponic greenhouse facilities.
Hollandia’s CEO desired to find an exit strategy that would reward loyal employees and capitalize on the Company’s unique positioning and high growth potential. For Hollandia, the answer was to pursue a leveraged Employee Stock Ownership Plan (ESOP).
To help Hollandia capitalize on its unique growing and packaging process, and its high growth potential, SDR utilized its extensive consumer-products network to locate two qualified investors (Mosaic Capital and The SEAM Fund), each of which fit the financial and ESOP-related goals of Hollandia.
Hollandia’s CEO was given the exit opportunity that he was seeking while ensuring that he would be able to guide the Company as it transitions into its next phase of ownership. The unique deal structure also allowed Hollandia’s loyal employees to be rewarded for their years of work, while positioning them to continue to be financially incentivized for their efforts.