If pet parents are learning anything in this period of heightened inflation, it’s that there’s no such thing as a free puppy. The pet they got for nothing at a shelter or even from someone with a cardboard box on the roadside is going to cost plenty later in services, food, and supplements. This year, we’re seeing that come to roost as higher prices – and higher priced food and supplements – drive revenue. True, the pet supply and services sector has traditionally proven resistant to inflationary pressures, and pet parents will pay to maintain their pet’s health, but we’re watching to see how much is too much. Are pet owners cutting back? We’re not seeing it.