If ever a segment depended on consumer sentiment, discretionary spending, and trends, it’s Health and Wellness. The COVID-19 pandemic refocused consumers on what’s going on in their bodies and staying healthy. The federal government’s reaction also pumped the U.S. economy with stimulus cash and provided financial relief to businesses. That stuff is over now. Instead of free money from Uncle Sam, consumers have seen prices at the store creep up with inflation and then the cost of borrowing – including credit cards – rise as the Fed jacks up interest rates to fight that inflation. Consumers can’t get a break, either deal with higher costs or higher credit card rates.