If 2021 was the year of a supply chain disruption so bad even the White House noticed, maybe 2H22 will be remembered as the period when things got back to normal. Not the “old normal” of just-in-time delivery, but a new normal built on diversified supply chains, automation, and broader distribution options. Just as the 1956 introduction of the standardized shipping container revolutionized distribution, the past years’ global shipping shock may have created a sea of change. Without realizing it, we may be witnessing a revolution unfold. As with any period of great change, good things may fall to those who get ahead of the curve.