It was back to earth for the health & wellness industry in 2022. But there’s nothing wrong with earth. We’ve watched a pendulum swing from the start of the pandemic to the easing. Maybe we’re returning to the median. No worries, people have cared about their health & wellness since the witch doctor. Who doesn’t want to feel and look good, considering the alternative is feeling and looking bad. We believe this is a sector where people may adjust, trends come and go, but they never stop wanting to look, feel, and live better. Even as interest rates in 2022 rose and deals slowed, the sector remained nearly a half trillion-dollar industry globally, with the potential for 5% compound annual growth rates in the next few years.