If two themes stood out in the broad Health and Wellness space in 2023, they were sleep care and weight loss. Specifically, pharmaceutically enabled weight loss and high-tech sleep care aids and therapies. It’s hard not to see the allure of getting a shot (or, in the future, a pill) to lose weight. Similarly, it’s easy to understand the renewed desire for better sleep in a post pandemic environment focused on self-care. Across the media landscape, good sleep is being positioned not as a nice-to-have but as a true healthcare issue. There’s even something called “sleep tourism” now. It’s not surprising research is showing we have more trouble sleeping as we age, and as the largest generation in the U.S. – Millennials – starts to hit their 40s, there’s a growing market.