SDR’s Chris Bouck had the opportunity to attend the Global Pet Expo held in Orlando, Florida March 25-27. Chris is a principal at SDR and the company’s pet industry expert.

The 2010 Expo featured 803 exhibitors, 2,250 booths and more than 3,000 new product launches. 4,495 pet product buyers from around the world attended. The show is open to independent retailers, distributors, mass-market buyers and other pet industry professionals.

At the event, a special Excellence in Journalism award was presented to Food Network host and animal philanthropist, Rachel Ray.

The photo-op with Rachel Ray wasn’t Murphy’s only highlight during the Expo. He also sat perched atop APPA President, Bob Vetere’s shoulder as Bob delivered the 2010 State of the Industry Address.

The 2010 Global Pet Expo was very well received and the pet industry continues to enjoy success despite the economic recession. In fact, it is one of few industries to have shown consistent growth in each of the past three years.

Chris Bouck leads SDR in moderating pet industry performance exchanges, handling pet industry transactions, capital formation and strategic advisory services.