As any pet industry expert, and certainly every pet owner, knows, U.S. consumers will go to great lengths to spoil their furry, scaly and feathered friends. But have you ever stopped to consider what all that love is worth?

With Valentine’s Day just behind us, sales of cards, chocolates and flowers hit one of their highest points in the year. While many Americans doted upon their spouses or significant others, they also took the opportunity to treat their beloved pets.

Each year, U.S. consumers collectively spend $367 million dollars on Valentine’s Day gifts – just for their pets.