A recent column in ColoradoBiz highlights the importance of knowing the value of your business, and knowing what factors drive value. Rather than focusing simply on revenue and profit, a complete view of business value will lead to a more successful business, and a more successful sale down the road.

Knowing the value of your business and focusing on value drivers is important at every stage of your businesses’ life cycle. Thinking about the value of your business should not wait until you’re ready to sell. By then, it’s too late. While many business owners make this mistake, it is an easy one to avoid. Additionally, the benefits of value awareness stretch well beyond an eventual sale.

According to the CoBiz column, a business that focuses on value will create a stronger company, a faster growing and more profitable company, and of course, a more successful sale when the time comes.

To read the article, please click here.